Today we explored the first transmedia case of the Innovation Field Trip in London – Monocle. From our perspective it is far more than a (high end printed) magazin. Monocle is a lifestyle brand with several carefully selected elements that fit very well. Books, Radio, Videos a Café, Events and last but not least the office itself are examples. Monocle is not very active in the digital world, it’s strictly tangible.
The Innovation Field Trip is an event organized by the Hamburg Media School. Here you can find out more about the concept.
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