Browsing Category Marketing
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Cases 1
The Potter Wars: Who owns the story?
In the spirit of our so called PotterFloat-Month I am going to write a little something about the question „Who owns the story ?“. Illuminating, of course, an ...
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Cases 1
Lumos! – Transmedia Case Harry Potter
We all know the boy who lived, the chosen one, or, plain and simple, Harry Potter. For me, personally, Harry Potter defined my childhood and the path towards adulthood ,where ...
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Marketing 0
As human as possible
During our visit last week at Facebook in London we got an introduction into the coming up company products. Most of the talk has been “of the record” ...
