Browsing Category Trends
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Cases 1
An entire universe of possibilities. Transmedia Case: The Lord of the Rings
It’s hard to imagine that someone today has not heard of the saga of The Lord of the Rings (from now on LOTR). What once started out as ...
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Ideas and Concepts 1
Introduction to Transmedia Storytelling
Over the course of the next few weeks, we want to do a little something like an ongoing book discussion. Each week or so, whatever our free time ...
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Cases 0
Occultism and escapism in Harry Potter
I would like to start this short essay with a few anecdotes to keep in mind concerning the social and cultural acceptance of the Harry Potter franchise. In 2002, a ...
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Cases 1
The Potter Wars: Who owns the story?
In the spirit of our so called PotterFloat-Month I am going to write a little something about the question „Who owns the story ?“. Illuminating, of course, an ...
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Cases 1
Lumos! – Transmedia Case Harry Potter
We all know the boy who lived, the chosen one, or, plain and simple, Harry Potter. For me, personally, Harry Potter defined my childhood and the path towards adulthood ,where ...
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Cases 4
Sherlock Holmes – a transmedia fairytale
Who is Sherlock Holmes? We should be able to skip this part of the post due to the fact that, and I am guessing now, there is hardly ...
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Cases 0
The three t´s of modern myth-making
In its remarkable article about Disney the Economist claims in its actual christmas issue three T´s as key factors to success in modern storytelling and myth-making: Tropes, technology ...
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Cases 2
“Push, Nevada”
In the following, we want to introduce you to the world of the first big transmedia storytelling project created and produced in Hollywood. Some of you may know ...
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Marketing 0
As human as possible
During our visit last week at Facebook in London we got an introduction into the coming up company products. Most of the talk has been “of the record” ...
